ABOUT THE DESIGNER
Drawn to the beauty of colors and the intricacy of patterns from a young age, a passion for design has always been clear. Balancing life as a full-time mother and a part-time designer, the decision was made to pursue a true calling in 2023. With a rich background in design and a strong academic foundation, Vastram Mantra was founded as a brand that celebrates the essence of Indian craftsmanship.
The journey began with a deep love for India’s heritage crafts and a vision to bring them to the forefront. Starting with a few fabric swatches and a sketchpad, the venture into the world of design was pursued with a sense of purpose. In the early days, local artisans were worked with in a living room, teaching them the nuances of traditional techniques, sharing knowledge and enthusiasm for the craft. Inspired by their eagerness to learn, the dream began to take shape.
What followed was an extraordinary journey, with extensive travel across India, exploring rural villages and exhibitions, all while living out of a suitcase in pursuit of passion. Over time, the brand, Vastram Mantra, began to take form, and with it, a mission to create employment opportunities for local artisans.
WHO WE ARE?
In 2023, full dedication was given to growing the Vastram Mantra label, with a focus on empowering artisans and showcasing the rich heritage of Indian craftsmanship to the world. Today, the label stands as a testament to relentless spirit, creating employment for numerous local artisans and continuing to carry forward India’s vibrant tradition of handcrafting. In 2023, Vastram Mantra underwent a digital transformation under the visionary leadership of Aryan Gupta, an entrepreneurial figure who helped channel creative vision into a dynamic, growth-driven business model. Within just a year, the brand gained recognition for its innovative approach to digital retail and was awarded India’s Most Innovative SMB in 2024.
Having witnessed firsthand the immense talent and craftsmanship of India’s artisans, Aryan was determined to provide them with the recognition and opportunities they deserve. Today, Vastram Mantra employs over 1,000 artisans from rural villages in Rajasthan, Gujarat, and beyond, ensuring a steady income for them and offering their crafts a global platform. With a strong focus on women’s empowerment and gender equality, the brand has created jobs for more than 300 women artisans and is committed to employing 10,000 artisans and 5,000 underprivileged women by 2030.
OUR VISION
At Vastram Mantra, the passion for preserving and promoting India’s indigenous crafts drives everything. The dedicated team works tirelessly to offer a seamless shopping experience, placing the customer at the heart of everything. Guided by the belief in empowering local artisans, Vastram Mantra specializes in handcrafted techniques, breathing new life into traditional crafts. With a growing team of dynamic and enthusiastic professionals, Vastram Mantra continues to flourish, expanding its reach and impact with every passing day. At Vastram Mantra, the commitment is to work relentlessly towards becoming the world’s leading brand in Indian Ethnic Wear. Driven by passion for customer satisfaction and technological innovation, the brand bridges the gap between modern automation and the intricate artistry of handcrafted precision. The commitment to staying true to core values means prioritizing both the customer experience and the artisans who bring designs to life. With every step, Vastram Mantra is expanding artisanal employment, ensuring that each interaction with the brand is seamless and meaningful.